CUSP Wealth Partners with Zoya to Power Ethical Investing in the UAE
We are excited to announce that CUSP Wealth, a new AI-powered investment platform based in the UAE, has integrated the Zoya API to enable a fully Shariah-compliant investing experience across its platform.
The integration allows CUSP users to trade Shariah-compliant securities and access personalized, AI-powered portfolios — all within a modern investing app designed for today’s investors.
Redefining wealth management in the UAE
CUSP Wealth is challenging the traditional wealth management model in the Middle East. Regulated by the Dubai Financial Services Authority (DFSA), the platform aims to make institutional-grade portfolio management accessible beyond the ultra-wealthy.
While many private banks require minimums of $200,000 or more, CUSP Wealth significantly lowers the barrier to entry, allowing investors to start with as little as $25. Its hybrid advisory model combines AI-driven portfolio optimization with access to human financial advisor support, delivered through a seamless mobile app experience.
Powering personalized portfolios
For many investors in the region, adhering to Islamic investment principles is just as important as achieving strong returns. By integrating the Zoya API, CUSP Wealth enables users to screen thousands of US-listed stocks and ETFs for Shariah compliance.
Beyond simple screening, CUSP Wealth is leveraging Zoya’s data to offer personalized, Shariah-compliant portfolio strategies. The result is an experience where investors can benefit from sophisticated, AI-optimized strategies while remaining confident that their portfolios align with their values.
A shared vision for accessible finance
"For too long, professional wealth management in the region was a privilege for the few," said Ramesh Murthy, Senior Executive Officer at CUSP Wealth. "By combining CUSP’s low-fee, high-tech platform with Zoya’s industry-leading Shariah screening data, we are empowering everyday investors in the UAE to take control of their financial future without compromising their faith."
The Zoya API provides programmatic access to the same compliance screening methodology used by Zoya's consumer app, which serves over 300,000 investors globally. The API powers Shariah compliance features for investment platforms, robo-advisors, and financial institutions.
We are thrilled to support CUSP Wealth as they redefine what it means to invest in the UAE.